Our Mission
Blue’s mission is to empower advertisers with unparalleled access to premium audiences, ensuring maximum transparency and efficiency.
By connecting demand directly to supply, we’re redefining the digital advertising landscape with creative, data driven, and transparent solutions that deliver real results.
Our story
Blue was created when OpsCo, YieldLift, and Grayson Sky joined forces to reimagine the path between advertisers and publishers. By combining precise operations, intelligent yield optimization, and standout creative, we’ve built a single, streamlined channel that turns ideas into measurable impact without the noise of traditional ad buying.
Bridging the gap
Blue was created out of a clear need to bridge the divide between advertisers and publishers. With years of experience managing publisher supply, we understand the challenges on both sides and deliver a streamlined solution that connects demand directly to premium inventory.
At the intersection of supply and demand
We sit where supply meets demand, ensuring publishers maximize the value of their inventory while advertisers efficiently reach their target audiences. Our deep industry knowledge lets us cut through the complexity of ad tech with simplicity and professionalism—delivering smarter outcomes in a constantly evolving landscape.
Powered by OpsCo
Founded in 2008, OpsCo is a leading provider of digital monetization and operations solutions.
As a Google certified Ad Manager 360 Platform Partner, OpsCo provides Ad Manager accounts, connections and support to qualified publisher partners in the United States and Canada. OpsCo also provides whitelabel private programmatic exchange services and digital ad trafficking and fulfillment services.
Companies that work with OpsCo bring in more digital revenue and carry less digital operational expense than peer publishers. Our client focused team has decades of experience working for some of the industry's largest publishers and is entirely U.S. based.
Fulfilled by YieldLift
YieldLift’s mission is to bridge the gap between supply and demand with unparalleled access and expertise, empowering publishers to maximize revenue potential. As a leader in ad tech innovation, YieldLift’s solutions set new standards for monetization and client success.
By leveraging first party data for audience monetization, YieldLift helps publishers unlock premium targeting opportunities, driving higher CPMs and stronger campaign performance—delivering measurable benefits for both publishers and advertisers.
Brought to life by Grayson Sky
Grayson Sky is a full service creative marketing agency dedicated to crafting compelling, high impact advertising assets. From sleek video and photography to persuasive copywriting and innovative design, Grayson Sky brings campaigns to life with clarity and style.
Grayson Sky creates content tailored to resonate with target audiences across platforms, maximizing engagement and campaign performance.
Their creative expertise transforms ideas into memorable brand experiences that cut through the crowd and inspire action.
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